CBD Positioning Report · Cannadelics
Why Most CBD Brands look the Same.
Why Most CBD Brands look the Same.
And How to Fix It.
A positioning framework built for CBD brands that want to stand out in a saturated market while operating under advertising, compliance, and trust constraints.
Built from years of observing how CBD brands position themselves, compete, and grow in this market.
📄 Focused on the US CBD industry
⚖️ Compliance framework included
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✦ Sold for $197 · Free until the end of June
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What you’ll get
One clear framework for CBD brands
One clear framework for CBD brands
that want to stand out.
This marketing guide was built specifically for founders and operators of CBD brands, operating under compliance rules, saturated market and platform restrictions.
01
The CBD Positioning Problem
Why most CBD brands sound identical. Why CBD brands default to the same positioning and what it costs them.
02
Why Standard Advice Fails
Why the marketing strategies built for other industries will fail and even make things worse for CBD brands.
03
The Four Positioning Archetypes
The four models that actually work in this market, and how to identify which one fits your brand.
04
The Compliant Positioning Framework
A four-component framework for building a positioning statement that is specific enough to matter and safe enough to use.
05
Claim Architecture
How to say more within FDA and FTC rules than you think you’re allowed to. Compliance marketing clearly explained.
06
Three Positioning Questions
Three questions that will give you a structure for a working positioning statement in under one hour.
Who this is for
Built for CBD founders
Built for CBD founders
who want a clearer view of their market.
You have a good product but you’re invisible
Quality is there. The sales aren’t. You know something about your positioning isn’t working but you don’t know what, or where to start.
Compliance is limiting what you can say
You’ve watered down your copy so much it says nothing. You want to know what you can actually say within the rules, and how to say it well.
First-time buyers aren’t coming back
Retention is low and you’re spending more and more just to maintain revenue. The problem almost never starts with the product. This report explains what it actually is.
Why Cannadelics
We’ve been watching these markets since 2017.
We’ve been watching these markets since 2017.
$2.5M generated for our partners.
We have worked with brands across every regulated wellness category: supplements, CBD, mushrooms, cannabis, psychedelics, pet health and even with recreational products. Building audience, fixing positioning, introducing products, designing retention, and focusing marketing efforts.
$2.5M
Revenue generated for partner brands
40+
Brand partnerships across the industry
1,500+
Industry articles and guides published
2017
Inside wellness markets since 2017
See your market
more clearly.
One clear framework. Built specifically for the US CBD market you’re operating in.
Get the CBD Positioning Report✦ Free for a limited time
What happens next
01
Download the report
Read through the positioning framework and archetypes for your category.
02
Review your positioning
Use the framework to assess where your brand stands in the competitive landscape.
03
Get a Branding Review if you want feedback on your specific brand
The report covers the category. The Branding Review covers your brand. $497, delivered in 72 hours.
04
Work with Cannadelics if you want deeper support
Advisory and consulting engagements for founders who want ongoing marketing guidance. See consulting options.
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