up close.
Big names, strong proof, and the same blind spot.
The Sunday Edition is back after a long break.
Cannadelics started in 2017 as a publication covering wellness markets, and published thousands of articles across cannabis, CBD, psychedelics and related categories.
Over time, the most useful question changed. Brands didn’t only need more news. They needed help deciding where to compete, what to say, what to prioritize and why customers should choose them.
That’s now the work behind Cannadelics: senior marketing leadership and competitive intelligence for wellness brands.
Six homepages, up closeBig names, strong proof, and the same blind spot.
While the newsletter was quiet, we built Homepage IQ. It assesses what a homepage makes clear about the offer, the audience, the reasons to believe and the next step.
This issue looks at six of the best-known names in CBD, mushrooms and pet health. All six were assessed on 8 November 2026. Each certificate shows the overall score and the four scores behind it. Click any certificate for the full assessment.
Charlotte’s Web
Homepage IQ 70 (B)
The brand that helped make CBD mainstream greets new visitors with a 15% code.
The error: a category leader competing on price.
How to fix: lead with the story only Charlotte’s Web can tell, and let the offer…
Want to read the full assessment? Click here
Lazarus Naturals
Homepage IQ 69 (C)
Lazarus has something competitors can’t copy: up to 60% off for veterans, people with disabilities and low-income households. New visitors meet a mushroom gummy launch first.
The error: an ownable mission, presented like a side note.
How to fix: put the mission at the top, and move the product launches…
Want to read the full assessment? Click here
Two of the biggest mushroom coffee brands. Read their headlines:
“Fuel For Your Mind & Body.”
“Fuel Your Body & Mind.”
MUD\WTR
Homepage IQ 78 (B)
A competitor can swap two words and use MUD\WTR’s headline. Its sharp idea of its customer sits on the About page.
The error: a distinctive brand that reads like a commodity.
How to fix: move “creative minds, people who build things” from the About page into…
Want to read the full assessment? Click here
RYZE
Homepage IQ 74 (B)
221,000 reviews, and the page still speaks to parents, athletes and everyone else at once. The hero is a Black Friday sale.
The error: with no one named, price does the selling.
How to fix: write the page for the customer the founders’ story…
Want to read the full assessment? Click here
PetLabCo
Homepage IQ 77 (B)
Clinical studies, a veterinary dentist, a chief scientist. The evidence sits in FAQ drop-downs instead of the path to purchase.
The error: the proof behind a premium price does little of the selling.
How to fix: bring the evidence up to where the buying decision happens, and end the page on…
Want to read the full assessment? Click here
Native Pet
Homepage IQ 72 (B)
A named, board-certified veterinary nutritionist stands behind the formulas. The homepage opens like any pet store.
The error: the brand’s one real advantage looks like a detail.
How to fix: open with the expert and the owner the brand is for, then…
Want to read the full assessment? Click here
A discount can give customers a reason to buy today. It does not give them a reason to choose the brand.
Every Sunday, we will examine one important marketing question affecting wellness brands.
What comes nextThe Sunday Edition turns brand and market evidence into practical marketing decisions.
Want to see how your own homepage scores? Find your Homepage IQ. You get the same four scores, a certificate and a full assessment.
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