More than a decade inside wellness markets.
Helping brands make better marketing decisions.
Cannadelics is a market intelligence and advisory platform helping founders and operators understand their market, evaluate opportunities, and make better decisions.
We work across wellness categories including CBD, functional mushrooms, pet health, supplements, longevity, biohacking, cannabis, and psychedelics.
Helping wellness brands grow since 2017.
We launched in 2017 as an independent publication under the name CBD Testers. The goal was to cover emerging wellness markets seriously, at a time when most coverage was either thin or shaped by someone trying to sell something.
As our audience grew, so did our role in the industry. We weren’t simply reporting on wellness brands. We were helping them reach customers. Through educational content, newsletters, product launches, partnerships, and direct marketing initiatives, we worked alongside brands across CBD, cannabis, functional mushrooms, pet health, supplements, and other emerging wellness categories.
Over the years we became one of the most-read independent properties in the space. That gave us a unique vantage point. We saw which products resonated with consumers, which marketing strategies worked, which positioning approaches failed, and how categories evolved as they matured.
We tracked market shifts, regulatory changes, product launches, and the decisions companies made as they tried to grow. We also gained years of hands-on experience helping brands educate customers, build trust, generate sales, and navigate increasingly competitive markets.
After enough years, the patterns became hard to ignore.
Years in the market
revealed the same patterns.
The challenges facing wellness brands are rarely caused by a single problem.
Sometimes the issue is positioning. Sometimes it’s trust. Sometimes it’s customer retention, compliance, customer education, or a market that has become more competitive than it first appears.
Over time, the same patterns emerged again and again, regardless of category or company size.
From free diagnostics to personal reviews
and ongoing advisory.
Cannadelics helps founders and operators understand their brand, understand their market, and make better marketing decisions. Start free. Go deeper when you’re ready.