Marketing Intelligence & Advisory for Wellness Brands
Since 2017, Cannadelics has helped wellness founders and operators understand their markets, evaluate how their brands communicate and make better marketing decisions. Today, that work comes together through Homepage IQ, Cannadelics Insights and our strategic advisory.
A Publisher, Intelligence Platform and Advisory Practice Since 2017
Cannadelics began in 2017 as an independent publication under the name CBD Testers, covering emerging wellness markets at a time when most coverage was thin or shaped by someone trying to sell something.
As our audience grew, so did our role in the industry. We no longer only reported on wellness brands; through educational content, product launches, partnerships and direct marketing initiatives, we also helped them reach customers.
Our experience spans CBD, supplements, functional mushrooms, pet health, functional beverages, cannabis and the wider regulated wellness market. The Sunday Edition continues that publishing work, reaching tens of thousands of readers across wellness markets every week.
That work gave us a close view of how wellness categories evolve, how customers respond, and why some brands communicate their value clearly while others struggle to earn attention and trust.
After enough years, the patterns became hard to ignore. Today, Cannadelics turns that experience into practical tools, market intelligence and strategic advisory for wellness founders.
Built on Years of Wellness Marketing Experience
- Since 2017 · Operating inside wellness markets
- $2.5M+ · Revenue generated for partner brands
- 40+ · Brand partnerships
- 1,500+ · Articles and guides published
One Philosophy. Three Ways We Help.
Regulated Wellness Is Different
Trust is harder
Customers enter the category skeptical of inflated claims and interchangeable promises.
Claims are sensitive
Product benefits must be communicated carefully and with category awareness.
Markets move quickly
Regulation, platforms, competitors and customer expectations continuously change what brands need to communicate.
Ofer has over 20 years of experience in online marketing and has operated inside wellness markets since 2017, building Cannadelics from independent publishing into a company that combines market intelligence, practical tools and strategic advisory. He works directly with founders on positioning, growth, expansion and high-stakes marketing decisions.
Better Marketing Starts With Better Understanding
Clarity before tactics
More traffic, content or redesign work will not fix a message visitors cannot understand.
Evidence before assumptions
Start with what customers can actually see, understand and trust rather than relying only on what the company intended to communicate.
Decision support over noise
Founders need a clearer view of what matters next, not another list of disconnected recommendations.
Start by Understanding What Your Homepage Communicates
Before investing in another campaign, redesign or traffic source, identify what your homepage is already telling potential customers and what may be getting in their way.
Analyze My Homepage