Turn competitive insight into
a homepage your team can build.
The Report shows where you can lead. Homepage Advantage makes the commercial decisions with you, writes the complete homepage and gives your team the instructions to build it.
Request Homepage AdvantageLed by Ofer Shoshani, founder of Cannadelics.
Most homepages are not short of copy.
They are short of decisions.
Which customer should the homepage win first? Which offer should lead? What proof has to appear before someone is asked to buy? What must stay because it already sells?
Homepage Advantage answers those questions first, based on how you compare with five competitors. Then it writes the homepage that carries the answers out, so your team does not build a better-looking version of the same unclear page.
The decisions,
and the homepage that carries them out.
The Homepage Advantage Blueprint
For the founder or marketing leader- The business objective
- What is getting in the way
- Where the brand can win
- The commercial decisions
- The customer path
- Expected effects and measures
- Ofer’s recommended priorities
The Homepage Implementation Pack
For your team, designer and developer- The complete homepage structure
- Section-by-section copy
- Every button and destination
- The proof that supports each message
- Designer and developer instructions
- Tracking and measurement
From the competitive picture
to a page ready to build.
- A Homepage Intelligence Report, comparing you with five competitors
- A 90-minute strategy session focused on the business objective
- A 60-minute decision review before the copy is written
- The customer, offer and position the homepage should lead with
- The complete homepage structure and copy
- Every button, with its wording and destination
- The proof that supports each message
- Instructions for your designer and developer
- What to measure, and what must not be put at risk
- One written review of your page before it goes live
A request, a short conversation,
then the work.
Tell us what the business needs to achieve
Send a short request about the business result you need. We reply personally within two business days.
Confirm the fit
A short conversation to make sure Homepage Advantage is the right step for the problem.
Make the decisions together
The Report, then a strategy session and a decision review with Ofer, to agree what the homepage should do.
Receive the homepage, ready to build
The Blueprint and the Implementation Pack, one consolidated revision and a written review of your page before launch.
The Report arrives within 7 business days of your intake. The Blueprint and the Implementation Pack typically follow within 15 to 18 business days of the strategy session.
Start with the question
you need answered.
Homepage Matchup
How do we compare with our main competitor?
Order the MatchupSee the MatchupHomepage Intelligence Report
Where can we lead against the wider competitive set?
Order the ReportSee the ReportHomepage Advantage
What should the complete homepage say, and how should our team build it?
You are hereMove up, and request an upgrade refund.
Bought a Homepage Matchup or Homepage Intelligence Report in the previous 30 days? Once Homepage Advantage has begun, you can request a refund of the amount you paid for it. A recent Report is built on, not repeated.
About
Homepage Advantage.
How is this different from the Report?
The Report shows how you compare with five competitors and the direction your homepage should take. Homepage Advantage makes the decisions with you and delivers the complete homepage, written and ready to build.
How much of our time does it need?
A short intake, a 90-minute strategy session and a 60-minute decision review, with the person who makes the final decisions. Then one consolidated round of feedback on the documents.
Do you design or build the page?
No. Your designer or developer builds it, using the structure, copy, links and instructions in the Implementation Pack. The scope is one homepage, in one language.
I already have a Report. What happens?
If it is recent, we build on it rather than repeat it, and you can request an upgrade refund of what you paid for it once Homepage Advantage begins. If it is older, we check whether anything important has changed first.
Who approves the final copy?
You do. We recommend and write the copy; you confirm that product, health and performance statements are accurate before the final handoff. Legal or regulatory advice is not included.
Will this increase our sales?
No one can guarantee a specific result, because sales also depend on your traffic, offer, pricing and how the page is built. What you get is a clear, evidence-based view of what to change first, so you stop guessing and can measure what works.
How do I pay?
Once we have confirmed the fit, you receive a short engagement confirmation. When you accept it, you pay one invoice for $4,950. Nothing is paid at the request stage.
What if I need to cancel?
If you cancel before we confirm in writing that the work has begun, your payment is refunded in full. After that, the fee is non-refundable. Full terms are in our refund policy.
Tell us what your business
needs to achieve.
We review every request and reply personally within two business days.
No payment now.
Homepage Advantage is $4,950, paid upfront after we confirm the fit.
Bought a recent Matchup or Report? An upgrade refund may apply.
We use your information only to respond to your request.