What’s Your
Homepage IQ?
Every visitor judges your brand before they read your second paragraph. Homepage IQ tells you what they’re actually seeing.
Before you invest in more traffic, know whether your homepage is ready to convert it. Homepage IQ evaluates how clearly your homepage communicates what you sell, who it’s for, and why customers should choose you — in up to 2 minutes.
Get Your Homepage IQ
Enter your URL. We fetch your homepage and deliver your full analysis in up to 2 minutes.
3 complimentary reviews included. No credit card required.
After your 3 complimentary reviews, upgrade to Pro for unlimited analyses — your own brand, competitors, and market benchmarks.
Every anonymous review helps build one of the first benchmarking databases focused exclusively on wellness brand homepages — the Homepage Intelligence Database. As it grows, your score gains context against your category and competitive set.
Every analysis includes a shareable Homepage IQ Rating.
These are real Homepage IQ Ratings generated for real wellness brand homepages — not mockups. Brand names are blurred for privacy.
Homepage IQ doesn’t grade-inflate. Scores reflect what the homepage actually communicates — not what we hope it does.
Technical audits measure speed.
Homepage IQ measures persuasion.
Google PageSpeed, Semrush, and HubSpot’s Website Grader tell you how fast your page loads and how it ranks. These tools are useful. But they cannot tell you whether a first-time visitor understands what you sell, who it is for, or why they should choose you over a competitor who looks exactly the same.
Homepage IQ analyses what those tools miss — the marketing quality of your homepage. Positioning clarity. Audience specificity. Trust architecture. Differentiation. The signals that determine whether traffic becomes customers.
Most tools tell you
✓ Page speed
✓ SEO score
✓ Mobile readiness
✓ Broken links
Homepage IQ tells you
✓ Why visitors don’t understand your offer
✓ Who your homepage is speaking to
✓ Why you sound like every competitor
✓ What to change first
Brands tracking competitors
Score any wellness brand in your category and see how their homepage positions against yours — across every dimension, not just headline copy.
Founders launching or relaunching
Before you spend on traffic, know whether your homepage is ready to convert it. Identify the gaps before they become expensive.
Teams scaling paid traffic
Paid traffic amplifies whatever your homepage already does — good or bad. Know your homepage score before you scale spend.
Brands redesigning their homepage
Score the current version, redesign, score again. Measure whether the changes improved what actually matters for conversion.
Companies preparing for retail or investors
Retail buyers and investors look at your homepage. Know exactly what it communicates before those conversations happen.
Not an SEO or technical audit
Homepage IQ does not measure page speed, Core Web Vitals, or keyword rankings. It measures marketing quality — what your homepage communicates, and to whom.
A Homepage Score across 8 marketing dimensions.
Each dimension is scored independently from 0 to 100, with a written review and a specific note explaining the reasoning. Every report also includes your positioning archetype, primary customer, biggest strength, primary weakness, primary opportunity, and AI-generated rewrites for your headline, subheadline, and CTA.
Can a visitor understand what you sell, who it’s for, and why it matters — within the first few seconds?
Does the homepage establish a clear and useful market position — not just a product category?
Is the offer easy to understand? Would a first-time visitor know what they can buy or do here?
Does the homepage signal a clear intended customer — or does it try to appeal to everyone?
Is the primary action clear, relevant, and aligned with the homepage message?
Does the homepage provide credibility, proof, and confidence — without overclaiming?
Does the brand sound meaningfully different from similar wellness brands?
Does the homepage demonstrate category-specific fluency — understanding what buyers in this exact market care about?
Three layers of output.
Diagnosis. Understanding. Direction.
GreenLeaf Mushrooms
Functional MushroomsWhat the AI identifies
Leading with lion’s mane, reishi, and cordyceps without translating them into clear customer outcomes is the category’s most common mistake. Visitors know what problem they want solved — not which mushroom solves it.
Generated from your positioning analysis. Included in every report.
“Nature’s Most Powerful Mushrooms. Delivered Daily.”
“Sharper Focus. Calmer Days. Functional Mushrooms That Actually Explain What They Do.”
“Premium lion’s mane, reishi, and cordyceps. Ethically sourced. Third-party tested.”
“Lion’s mane for focus. Reishi for recovery. Cordyceps for energy. Pick the outcome — we’ll tell you which mushroom gets you there.”
“Shop Now”
“Find My Mushroom”
Headline, subheadline, and CTA rewrites generated for every report — complimentary and Pro.
“The score wasn’t the most valuable part. It was the explanation behind it. We finally understood why visitors weren’t immediately grasping what made our brand different.”
“We were preparing to increase our advertising budget. Running Homepage IQ first convinced us to improve the homepage before buying more traffic. It turned out to be the right decision.”
“The AI identified our positioning as ingredient-led. That wasn’t intentional, but it was accurate. It helped us rethink how we present our products to customers.”
Representative comments from early users and pilot testing. Customer testimonials will replace these as Homepage IQ launches publicly.
Ready to see what your homepage is really communicating?
3 complimentary reviews. No credit card required. Results in up to 2 minutes.
See What Your Homepage Scores →The same positioning problems appear
across every wellness category.
of wellness homepages analysed do not clearly identify who the product is for.
lead with ingredients or formulation before explaining the outcome the customer receives.
use messaging that could belong to any competitor in the same category.
have a primary CTA that is generic, misaligned, or buried where first-time visitors never reach it.
Based on Homepage IQ analyses across the Homepage Intelligence Database.
Within seconds, the Homepage Intelligence Engine identifies:
Submit your URL
Enter your homepage URL and email. No login, no setup. The system fetches and reads your homepage directly — no information about your brand required.
The engine analyses it
The Homepage Intelligence Engine reads your content, identifies your category, and evaluates it across 8 marketing dimensions using category-specific criteria. CBD brands are scored by CBD standards. Pet health brands by pet health standards.
Report arrives in up to 2 minutes
A structured report with your Homepage Score, grade, dimension breakdown, strategic classifications, and AI-generated rewrites lands in your email. No waiting. No manual review.
Every category scored
by its own standards.
A CBD brand is not evaluated like a supplement brand. A pet health brand is not evaluated like a functional beverage. Homepage IQ applies category-specific scoring, buying psychology, compliance awareness, and competitive context to every analysis.
Your score is more meaningful
when it is relative.
A score of 54 tells you something. A score of 54 that sits below 80% of functional mushroom brands tells you something actionable.
Every analysis contributes anonymously to one of the first structured wellness homepage benchmark databases — built exclusively from wellness brands, not generic websites. As it grows, every future analysis becomes smarter.
Average Homepage Score by category
Pro subscribers see their live benchmark percentile position within their category.
Built for wellness markets specifically
The scoring criteria, category guidance, and compliance awareness in every report reflect the specific realities of CBD, functional mushrooms, pet health, supplements, and the 15 categories we cover. Not adapted from generic marketing advice.
A benchmark database, not a one-off score
Every review contributes to a structured benchmark dataset that will let you see how your homepage performs relative to your category — not just against an abstract scale.
Nearly a decade in regulated wellness markets
Cannadelics has been covering CBD, cannabis, functional mushrooms, psychedelics, and the broader wellness space since 2017. The scoring methodology reflects that experience — not a template applied from outside the industry.
After one analysis, you’ll know exactly where you stand.
Whether a first-time visitor immediately understands what you sell and who it is for
Whether you’re blending into your category or standing apart from it
Whether your messaging matches the customer you’re actually trying to reach
Whether your homepage is ready for more traffic — or whether more traffic will just cost you more
Where to improve first — with specific AI-generated rewrites you can act on immediately
How your Homepage Score compares to similar brands in the Homepage Intelligence Database
“We run Homepage IQ before every homepage redesign — to make sure we’re improving what actually matters, not just the visuals.”
CBD Brand Founder“We score three or four competitors every quarter. It tells us where the gaps are and where the category is converging.”
Functional Mushroom Brand“We check our homepage score before launching any paid campaign. If the score is below 70, we improve the page first.”
Supplement CompanyWill a first-time visitor immediately understand what we sell and who it is for?
Does our homepage sound like every other wellness brand in our category?
Are we leading with ingredients instead of the outcomes our customers actually care about?
Should we improve the homepage before buying more traffic — or is it ready to convert?
How does our homepage score compare to competitors in our category?
Would investors or retail buyers immediately understand our positioning from the homepage alone?
Does our homepage contain claim language that could attract FDA or FTC attention?
After a redesign, did we actually improve what matters — or just the visual presentation?
Start with 3 complimentary reviews.
Upgrade when you’re ready.
Starter
Free
3 reviews includedPro
$29
per month · or $197/yearIdeal for
Most founders discover one of three things.
My homepage isn’t clear enough.
Visitors can’t immediately understand what you sell or who it’s for. The AI Rewrite Assistant gives you specific headline, subheadline, and CTA alternatives to act on immediately.
→ Rewrite it.I sound like every other brand in my category.
Your homepage communicates the basics but fails to differentiate. Positioning archetype, purchase driver, and differentiation scores show exactly where the generic language is hiding.
→ Reposition it.My homepage is ready to scale.
Your homepage is communicating clearly, differentiating effectively, and converting with confidence. You now have the data to justify increasing traffic spend — and a benchmark to protect as the category evolves.
→ Scale with confidence.Homepage IQ is the first module
in a growing intelligence platform.
Every product in the IQ Suite is built on the same foundation — the Homepage Intelligence Database, the same scoring methodology, and the same category-specific intelligence engine. Each new module makes every existing one smarter.
What does Homepage IQ actually analyse?
It analyses the marketing quality of your homepage — not technical performance. Specifically: how clearly your homepage communicates what you sell, who it is for, why they should trust you, and why they should choose you over a competitor. It evaluates this across 8 scored dimensions with written notes on each, plus strategic classifications and AI-generated rewrites.
How is this different from HubSpot’s Website Grader or Semrush?
HubSpot Website Grader and Semrush measure technical performance — page speed, SEO, mobile readiness. Homepage IQ measures marketing performance — positioning, clarity, audience specificity, differentiation, and trust. They answer a completely different question.
Why only wellness brands?
Because generic scoring criteria produce generic insights. A CBD brand needs to be evaluated against CBD norms — compliance risk, category differentiation, trust architecture, and the buying psychology of health-conscious consumers who have tried multiple brands before. By specialising, we score what actually matters in each market, not what matters on a standard website audit checklist.
Can I use it to analyse competitor homepages?
Yes. You can submit any publicly accessible homepage URL — yours, a competitor’s, or any wellness brand you want to benchmark. With Pro, you can run unlimited competitor analyses.
How long does an analysis take?
Up to 2 minutes from submission to email delivery. The system fetches your homepage, extracts content, runs the analysis, and delivers your report in one automated sequence.
What if my homepage uses JavaScript to load content?
The analysis works on the content that can be extracted from your homepage. Some JavaScript-heavy sites return limited content, which the system notes in the report with a detection confidence rating. If content extraction is limited, the report reflects that honestly rather than generating scores from thin data.
What happens after my 3 complimentary reviews?
You can upgrade to Pro at $29/month or $197/year for 100 analyses per month. If you choose not to upgrade, you simply cannot submit new analyses until you do.
Your homepage is either ready to grow.
Or it’s telling you something important.
Either way, you’ll know in up to 2 minutes. 3 complimentary reviews included — no credit card, no login required.
Get Your Homepage IQ — Free to Start →Upgrade to Pro at $29/month after your 3 complimentary reviews.
Homepage IQ is an AI-powered marketing analysis tool built on the Homepage Intelligence Engine. Reports are generated automatically and reflect the content extracted from the submitted URL. Scores and recommendations may contain errors and should not be treated as professional strategic, legal, or compliance advice. Cannadelics is not responsible for business decisions made based on tool output.