Homepage Matchup

Beat your competitor.
Win more customers.

Compare your homepage with your main competitor. See where they are stronger, where you can lead and what to change to turn more visitors into customers.

$750 one-time · Delivered within 5 business days

Order My Homepage Matchup See three real Matchups

Powered by Homepage IQ. Every Matchup is led by a Cannadelics strategist.

What you receive

Your homepage against one competitor,
side by side.

You name the competitor. We assess both homepages using the same framework, identify what deserves attention and turn the comparison into a prioritized plan.

A Homepage Matchup shown with its cover and a fan of sample inside pages.
Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
  1. 1

    The bottom line

    A strategist’s review of what matters most and what to do first.

  2. 2

    Who leads, and why

    Both opening screens, and both homepages scored side by side on the same four dimensions.

  3. 3

    Where you lead, where they lead

    The advantages to protect and the gaps to close.

  4. 4

    Three changes, in order of likely impact

    The business goal, and the changes most worth making first.

  5. 5

    A stronger opening

    A proposed headline, supporting line, first call to action and the proof beside it, plus what to keep.

  6. 6

    An action plan

    How to make each change and how to tell whether it worked.

  7. 7

    The evidence

    Homepage IQ results and certificates for both homepages.

When to choose it

When one competitor
matters most.

One competitor keeps winning your customers.

See exactly where their homepage makes the stronger case, and what to change first on yours.

A new competitor has entered your market.

Understand what their homepage promises, and where your brand still leads.

You are planning a homepage change.

Know which changes are most worth making against your main competitor before you spend on a redesign.

You need clarity before investing more.

Use a direct comparison to decide which homepage changes deserve time and budget before a redesign, campaign or major copy decision.

Start with one competitor and decide later. Within 30 days of delivery, the full $750 can be applied to the five-competitor Report.

Real Matchups

See the work before you buy.

See how each comparison moves from evidence to prioritized changes and a stronger opening. These previews come from three real Homepage Matchups.

Who Leads, and Why from the CBDistillery vs. NuLeaf Naturals Homepage Matchup: the four-dimension comparison and both opening screens.
Who Leads, and Why. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
Start Here from the CBDistillery vs. NuLeaf Naturals Homepage Matchup: the business goal and the first two of three changes.
Start Here. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
A Stronger Opening from the CBDistillery vs. NuLeaf Naturals Homepage Matchup: the proposed headline, supporting line and first call to action.
A Stronger Opening. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
Who Leads, and Why from the PetLabCo vs. Finn Homepage Matchup: the four-dimension comparison and both opening screens.
Who Leads, and Why. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
Start Here from the PetLabCo vs. Finn Homepage Matchup: the business goal and the first two of three changes.
Start Here. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
A Stronger Opening from the PetLabCo vs. Finn Homepage Matchup: the proposed headline, supporting line and first call to action.
A Stronger Opening. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
Who Leads, and Why from the MUD\WTR vs. Everyday Dose Homepage Matchup: the four-dimension comparison and both opening screens.
Who Leads, and Why. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
Start Here from the MUD\WTR vs. Everyday Dose Homepage Matchup: the business goal and the first two of three changes.
Start Here. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.
A Stronger Opening from the MUD\WTR vs. Everyday Dose Homepage Matchup: the proposed headline, supporting line and first call to action.
A Stronger Opening. Independent analysis of publicly available homepages. Neither brand commissioned or endorsed this comparison.

Ready to compare your own brand?

Get a clear side-by-side comparison of your homepage and one competitor, with specific recommendations and an action plan.

How it works

Three simple steps.
No meetings required.

Name your competitor and share your goals

Tell us which competitor to compare, then tell us about your brand, customers, goals and current homepage problems. The intake takes about 10 minutes.

We find where your homepage can win

We assess both homepages using the same framework, identify where the competitor makes a stronger case and determine where your brand can lead.

Get a plan you can act on

Receive three prioritized changes, a stronger opening and a clear order of action within 5 business days. You can send one round of follow-up questions within 14 days.

Questions

About the
Homepage Matchup.

What does the Matchup compare?

Your homepage and one competitor you name, in the same category. We assess both homepages with Homepage IQ on the same four dimensions, compare what each one communicates, and turn the differences into three prioritized changes and a stronger opening for your homepage.

How long does it take?

Your Matchup is delivered within 5 business days, counted from when we receive your completed details. If something needs clarifying, we email you first.

What do I need to provide?

After payment, you’ll provide your homepage, the competitor to compare, who buys from you today, whom you want to attract next, what you sell, which offer should lead, the action your homepage should drive and the proof behind choosing you. You can also flag any temporary campaign or wording we should protect.

Can I choose the competitor?

Yes. You name the competitor. We check that it is a true category competitor, not a marketplace such as Amazon. If it is not suitable or cannot be analyzed, we ask you for a replacement.

Does the competitor know about the Matchup?

No. We assess the competitor’s public homepage only. Nobody at the competitor is contacted or asked anything.

What happens after my Matchup is delivered?

You can send one round of written follow-up questions by email within 14 days. Additional competitors, rewritten analysis and implementation work are not included.

Can I upgrade to the Homepage Intelligence Report?

Yes. Within 30 days of receiving your Matchup, the full $750 can be applied to the $1,500 Report, and your Matchup competitor becomes one of the five. This is a service credit, not a cash refund, and it cannot be combined with other offers.

What isn’t included?

The Matchup provides competitive analysis, recommendations and copy for the opening screen. It does not include a full homepage rewrite, design, development, implementation, or legal or regulatory advice.

Will this improve our conversion rate or sales?

No specific result can be guaranteed because sales also depend on your traffic, offer, pricing and how the recommendations are implemented. The Matchup reduces guesswork by showing which homepage changes are best supported by the comparison, giving you clear priorities to test and measure.

What is your refund policy?

For both the Matchup and the Report, you can cancel for a full refund within 48 hours of purchase by emailing orders@cannadelics.com from the address used for payment. After 48 hours, the purchased service is not refundable. If we cannot deliver the service you purchased, you receive a full refund. Full terms are in our refund policy.

Does a Matchup count toward Strategic Advisory?

Yes. If you move into Strategic Advisory within 30 days of receiving your Matchup, the amount you paid will be credited toward your Advisory engagement.

Order

Start with your
main competitor.

Find out what they do better and what to change first so more visitors choose you.

One competitor

Homepage Matchup

Your homepage and one competitor, three prioritized changes and a stronger opening. Delivered within 5 business days.

$750 one-time Order My Homepage Matchup

Secure one-time payment. Cancel within 48 hours for a full refund. Delivery begins when we receive your completed details.

Need the wider view?

The Homepage Intelligence Report compares your homepage with five competitors and adds where the market is crowded, where you can lead and a section-by-section plan for your homepage. $1,500, delivered within 7 business days.

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