Marketing Intelligence & Advisory · Wellness Brands · Since 2017
Better marketing decisions
Better marketing decisions
for wellness brands.
Cannadelics helps founders and operators think through marketing challenges, understand their market, and decide what to do next.
2017
Inside wellness markets since 2017
$2.5M+
Revenue generated for partner brands
1,500+
Industry articles and guides published
Why this market is different
More tactics rarely fix
More tactics rarely fix
the real problem.
Wellness markets are crowded, restricted, skeptical, and difficult to explain. More content, more ads, or another agency rarely changes the outcome if the thinking underneath is weak. What most brands need is a clearer way to decide what actually matters.
01
The message is too generic
The product may be good, but the brand sounds like everyone else in the category.
02
The buyer does not trust claims
In wellness, trust is earned through education, clarity, consistency, and restraint.
03
The channels are restricted
Paid platforms, compliance rules, and category policies change what brands can say and where they can say it.
04
The priorities are unclear
There are always more options than resources. The hard part is knowing what deserves attention now.
Why Cannadelics
We have not watched one company.
We have not watched one company.
We have watched entire categories evolve.
Since 2017, Cannadelics has operated inside wellness markets as a publisher, partner, and advisory platform. That gives us long-term visibility into how brands compete, adapt, spend, communicate, and make decisions.
CBD
Hemp, cannabinoids, cannabis-adjacent markets, and shifting regulation.
Mushrooms
Functional mushrooms, nootropics, adaptogens, and emerging consumer categories.
Pet Health
Pet wellness, supplements, claims, trust, and owner education.
Supplements
Positioning, market education, retention, product communication, and growth strategy.
How we work
You bring the situation.
You bring the situation.
We help you see it clearly.
Cannadelics is not here to sell you a generic playbook. We help you understand what is happening, what matters most, and what kind of action actually fits your brand.
01
Tell us where things feel stuck
Your market, product, positioning, funnel, audience, offer, campaign, or growth problem. We start with the real situation.
02
We look at the decisions underneath
Most marketing problems are not just execution problems. They come from unclear positioning, weak priorities, wrong assumptions, or poor channel fit.
03
You get a clearer next move
Not a 40-page theory deck. A practical view of what matters, what should change, and what to do next.
Where to start
Three ways to get
Three ways to get
a clearer view.
Start free, get a written review, or work directly with Ofer through consulting and advisory.
Free · CBD · Mushrooms · Pet Health
Positioning Reports
Category-specific reports built to help wellness brands understand the competitive landscape and spot positioning opportunities.
CBD positioning report
Functional mushroom positioning report
Pet health positioning report
$497 · 72-hour delivery · Start here
Branding Review
A detailed review of your positioning, messaging, customer communication, and market alignment.
What is working
What is not clear
What to improve first
From $750 · One-on-one
Consulting
Work directly with Ofer Shoshani to think through marketing challenges, evaluate opportunities, and make better decisions.
Strategy Deep-Dive
Strategic Consulting
Growth Advisory
The Sunday Edition
Marketing intelligence
for wellness brands.
for wellness brands.
Market signals, category shifts, marketing observations, and strategic notes for founders and operators building in wellness markets.
Every Sunday at 5:00 PM Eastern Time.
Subscribe to The Sunday EditionMarket & regulatory signals
What’s changing in FDA, FTC, and EU policy. What it means for your category’s messaging, distribution, and positioning.
Marketing & positioning
Messaging frameworks, channel strategies, and positioning approaches that are working in wellness markets right now.
Category & product trends
Emerging formulations, ingredient trends, new categories, and market shifts across supplements, CBD, pet health, and functional mushrooms.
Latest insights
What we are thinking about
View all insights
What we are thinking about
inside wellness markets.
Marketing Strategy
Wellness Retention: Why Most Brands Keep Losing Buyers
The percentage of first-time buyers who never purchase again is usually worse than founders expect, and almost never a product problem.
Marketing Strategy
The Positioning Trap: Why Most Wellness Brands Get It Wrong
Most wellness brands define themselves by their product. Their buyers define themselves by their problem. That gap is where growth breaks.
Market & Regulation
What an Urgent FDA Warning Letter Means for Your Brand
An FDA warning letter doesn’t mean your brand is finished. It means you have a compliance problem that needs fixing. Here’s what it actually means and what to do next.
Want a clearer view
of where your brand stands?
Start with a Branding Review, or work directly with Ofer through consulting and advisory.