Homepage Intelligence for Wellness Brand Founders and Operators
Fix Your Homepage. Beat the Competition.
Start by finding what your own homepage may be getting wrong. Then compare it with competing brands and turn the differences into focused actions.
Free, no credit card required.
Homepage IQ Report Found
Find What May Be Costing You Customers
A homepage can look good and still lose customers. Visitors may not immediately understand what you offer, whether it is meant for them, why they should trust you or what they should do next. Homepage IQ helps uncover those communication problems.
Get a Clear Homepage Assessment
Your assessment includes your Homepage IQ Score, Verdict, a four-dimension breakdown and a permanent Certificate recording the result. More importantly, it helps you see where your homepage communicates clearly and where it may be weakening visitor response.
Example Homepage IQ Certificate.
Built for Wellness Brands
Homepage IQ was designed specifically for wellness brands because generic website analysis often misses the realities of trust, compliance and scientific communication.
Since 2017, Cannadelics has operated inside wellness markets as a publisher and advisory platform. That gives us long-term visibility into how brands compete, adapt, communicate and make marketing decisions.
Our experience spans CBD, supplements, functional mushrooms, pet health, functional beverages and the wider wellness market.
Why Homepage IQ Exists
Every Homepage Is Measured the Same Way
Homepage IQ was created to make homepage evaluation more consistent and evidence-grounded. Every homepage is assessed through the same four-dimension framework, and every finding must be supported by content found on the page—not assumptions about traffic, conversions or business performance.
01
Offer Clarity
Is what you’re offering immediately clear?
02
Audience Fit
Does the message clearly connect with the intended customer?
03
Credibility
Does the homepage give visitors enough reason to believe you?
04
Action Clarity
Does the homepage make it straightforward for an interested visitor to move forward?
The Workspace
Get Workspace Access
Build a Homepage That Beats the Competition.
The free assessment shows how your own homepage communicates today. The Workspace is the next step: compare it with competing brands, see where each page makes the stronger case, and turn those differences into focused actions.
CBD homepage comparison.
✓Compare your homepage with competitors you choose
✓See where each homepage makes the stronger case
✓Get four evidence-based How to Outperform recommendations
✓Bring the findings together in one focused Outperformance Plan
✓Manage comparisons, recommendations and plans in one Workspace
Insights, Trends & Intelligence
What We’re Thinking About Inside Wellness Markets
Analysis on marketing, positioning, growth and regulation for wellness founders and operators.
Growth Strategy
Wellness Retention: Why Most Brands Keep Losing Buyers
The percentage of first-time buyers who never purchase again is usually worse than founders expect, and almost never a product problem.
Growth Strategy
The Positioning Trap: Why Most Wellness Brands Get It Wrong
Most wellness brands define themselves by their product. Their buyers define themselves by their problem. That gap is where growth breaks.
Market & Regulation
What an Urgent FDA Warning Letter Means for Your Brand
An FDA warning letter does not mean your brand is finished. It means you have a compliance problem that needs to be understood and fixed quickly.
Strategic advisory · Founder decisions
Advisory
Ongoing strategic support for founders navigating growth, positioning, expansion and high-stakes marketing decisions.
Explore AdvisoryFrequently Asked Questions
Homepage IQ evaluates what your homepage communicates to visitors — offer clarity, audience fit, credibility and action clarity — and gives you a Score, Certificate and assessment report.
Yes. Your first Homepage IQ assessment includes your Score, Certificate, Verdict and four-dimension report. No credit card is required.
You receive your Homepage IQ Score, permanent Certificate, Verdict and an assessment report covering Offer Clarity, Audience Fit, Credibility and Action Clarity.
Homepage IQ is designed primarily for wellness brands — CBD, supplements, functional mushrooms, pet health and related categories — though it can evaluate most consumer and service homepages.
Workspace access lets you run additional homepage evaluations and keep the resulting reports together with your comparisons and recommendations.
Homepage IQ Pro is the paid plan that provides Workspace access, additional evaluations, competitor comparisons, Outperformance Plans and change history.
No account is required to begin. Enter your homepage URL, then provide your email to access your assessment report and Certificate.
Yes. Workspace access lets you compare your homepage with a competitor using the same evaluation framework, see where each page communicates more effectively and receive four How to Outperform recommendations plus one Outperformance Plan.
Yes. You can run another evaluation after making meaningful changes and view the results alongside earlier assessments.
Start With Your Own Homepage
Find the communication problems that may be costing you customers. Then decide whether to compare competitors and turn the findings into focused actions.
Free, no credit card required.
Homepage IQ Report Found