The Sunday Edition · 5:00 PM Eastern Time
Growth intelligence
Growth intelligence
for wellness brands.
Written for founders and operators who know that standard marketing advice does not apply to their market.
Since 2017
Every Sunday 5:00 PM Eastern Time
Written from inside the market
Join The Sunday Edition
Growth Intelligence for Wellness Brands
What’s inside every issue
Growth insights, market trends,
Growth insights, market trends,
policy changes and strategic intelligence.
Every Sunday Edition is built around three questions: what’s changing in the market, what does it mean for your brand, and what should you do about it.
Market & regulatory signals
What’s changing in FDA, FTC, and EU policy, and what it means for your category’s messaging, distribution, and positioning.
Growth & positioning intelligence
Messaging frameworks, channel strategies, funnels, and conversion approaches that are working right now in regulated wellness.
Category & product trends
Emerging formulations, ingredient trends, new categories, and market shifts across supplements, CBD, pet health, functional mushrooms, and herbal medicine.
Who reads it
Built for people
Built for people
operating inside the market.
Founders and CEOs of supplement, CBD, cannabis, psychedelics, functional mushrooms and pet health brands
Marketing directors and brand managers navigating regulated categories
Retailers and distributors tracking category and policy changes
Investors and M&A professionals monitoring the regulated wellness space
Consultants and agencies working with brands in this market
Anyone building a brand in a space where standard marketing doesn’t apply
What to expect
Strategic thinking.
Strategic thinking.
Only things worth knowing.
The goal of the Sunday Edition is to improve your decision making. We focus on the things that matter most: strategy, growth, policy changes, market signals, products and trends. Built for people who make decisions based on what they read.
A new issue lands every Sunday. Join now and you’ll receive the next one directly.
Sample topics
Marketing
Why standard marketing fails in regulated wellness and what you can do to fix it.
Growth
The positioning trap: why most wellness brands get it wrong and how to avoid it.
Compliance
Compliance in wellness: how to turn regulations into a competitive advantage.
Retention
Wellness retention: why most brands keep losing buyers.
New issue.
Every Sunday.
Focused. Written for the market you’re operating in.
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