Summary: Facebook has updated its advertising policy to allow the promotion of topical hemp and CBD products on its platform. Advertisers must meet specific criteria and comply with relevant laws and regulations. The new policy reflects Facebook’s recognition of the growing acceptance of CBD products and aims to support legitimate CBD businesses while safeguarding users from misleading claims.
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New Opportunities for CBD Businesses: Facebook Revises Policy on Advertising CBD and Related Products
Facebook recently announced its new advertising policy regarding CBD and related products. The social media giant has revised its guidelines to allow advertisers to promote topical hemp and CBD products on its platform, provided they comply with certain requirements. This update is a significant development for businesses operating in the CBD industry, as it opens up new opportunities for marketing and reaching a broader audience.
From the announcement :
“Under the new policy advertisers don’t need written permission to run ads that:
- Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided that they comply with all applicable local laws, required or established industry codes and guidelines
- Educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale
Advertisers will continue to be prohibited from running ads that promote THC products or cannabis products containing related psychoactive components.
Additionally, advertisers can only run ads that promote or offer the sale of CBD products that don’t contain more than 0.3% THC as long as they are:
- Certified with Legitscript
- Have written permission from Meta
- Comply with all applicable local laws required or established industry codes and guidelines.
Further, ads for CBD products must not target people under 18 years of age and are only allowed in the U.S.”
(Read the full announcement)
Facebook’s Revised Policy Enables Advertisers to Promote Topical Hemp and CBD Products
Under the revised policy, advertisers are required to complete an eligibility process and meet specific criteria to promote topical hemp and CBD products. These criteria include providing necessary licenses and certifications, as well as complying with applicable laws and regulations in the regions where their products are available. Advertisers must also adhere to Facebook’s content policies, which prohibit the promotion of misleading or deceptive claims about CBD products.
The new policy reflects Facebook’s evolving stance towards CBD advertising and its recognition of the growing acceptance and popularity of CBD products. By allowing businesses to advertise topical hemp and CBD products, Facebook aims to support legitimate and compliant CBD companies while protecting users from misleading or harmful advertising practices.
It is important to note that the new policy does not extend to ingestible CBD products (CBD edibles) or any other cannabis-related products that are still subject to restrictions on the platform. Facebook continues to prohibit the promotion of products that contain THC or make health claims about CBD without FDA approval.
The updated advertising policy demonstrates Facebook’s effort to adapt to changing industry norms and provide a platform for businesses in the CBD sector to connect with potential customers. It represents a positive step towards fostering a more inclusive environment for CBD advertisers on social media.[Source: Facebook]
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