Positioning Reports · Cannadelics

Positioning Reports for Wellness Brands
Fix Your Strategy Today.

A positioning framework built for regulated wellness brands that want to succeed in a crowded, confusing and restricted market. Each report is written specifically for one regulated wellness category.

Get a clear positioning framework built for the market you are actually operating in.

📋 Focused, detailed report

✦ Sold for $197 · Free for a limited time

⚖️ Compliance included in every report

Choose your report: CBD Brands Functional Mushrooms Pet Health

CBD · Pet Health · Functional Mushrooms · Supplements

Find where your growth is breaking
and learn how to fix it.

Generic positioning advice fails in regulated wellness because every category has its own compliance rules, its own buyer psychology, and its own set of clichés making brands invisible. Each report addresses the specific market it was written for.

10 pages · 4 archetypes

CBD Brands
Positioning Report

Why most CBD brands look the same, what the four positioning archetypes that actually work in this market are, and how to build a brand that converts and retains in a category full of compliance friction and consumer skepticism.

CBD / Hemp FTC & FDA compliance 4 archetypes

11 pages · 6 archetypes

Functional Mushroom Brands Positioning Report

The functional mushroom market is not one market. This report maps the three sub-categories, the six archetypes that work across them, and how to position clearly in a space that is growing fast and getting crowded fast.

Functional Mushrooms Species guide included 6 archetypes

11 pages · 5 archetypes

Pet Health Brands
Positioning Report

Pet health is the most emotionally saturated and compliance-fragmented category in regulated wellness. This report covers the five archetypes that work, the visible results positioning framework, and the full FDA, AAFCO and NASC compliance landscape.

Pet Health FDA, AAFCO & NASC 5 archetypes

Coming soon · $247

Supplements Brands
Positioning Report

The supplements market is the broadest and most saturated category in wellness. This report will cover six sub-categories including sports, general wellness, women’s health, gut health, beauty and longevity.

Supplements 6 sub-categories In development

Who these are for

Built for regulated wellness brand founders
who know something is not working.

These reports are not for brands just starting out. They are for founders and operators who already have a product, already have customers, and are trying to understand why growth has stalled or why their marketing is not converting the way it should.

📦

Your product works but your brand is invisible

The quality is real, the customer results are real, but your brand looks and sounds like every other brand in your category. You know something about your positioning is wrong but you are not sure what to change or where to start.

⚖️

Compliance is limiting what you can say

You know there are rules about what you can and cannot say, but navigating them is slowing you down. You want to know exactly where the line is so you can market more confidently without creating legal exposure.

📉

First-time buyers are not coming back

You are spending more and more just to maintain revenue because new buyers are not returning. These reports explain exactly why it is happening and how the best brands in your industry fixed it.

What you’ll get

One clear framework for wellness brands.
Applied to your specific market.

These reports were created specifically for founders and operators of regulated wellness brands navigating compliance rules, a confusing product quality debate, and a market where every brand looks and sounds the same.

Why Standard Advice Fails Here

Why the marketing strategies built for mainstream consumer brands will fail in your category, and in some cases make things worse.

The Positioning Problem in Your Market

Why brands in your specific category look the same, what the dominant clichés are, and what they are costing you.

The Positioning Framework

A four-part framework covering Who, Problem, Uniqueness and Credibility. Built to be used directly in your messaging.

The Archetypes That Work

The positioning models actually succeeding in your category, with specific instruction on messaging, credibility, and buyer targeting.

Claim Architecture

What you can say for the benefits your buyers care about, what crosses the line, and how to communicate value without creating legal exposure.

Three Positioning Questions

Three questions that will give you a working positioning statement in under one hour.

Why Cannadelics

Nine years in regulated wellness.
$2.5M generated for our partners.

We have worked with brands across every regulated wellness category: supplements, CBD, functional mushrooms, cannabis, psychedelics, pet health and even with recreational products. Building audience, fixing positioning, introducing products, designing retention, and focusing marketing efforts.

$2.5M

Revenue generated for partner brands

40+

Brand partnerships across the industry

1500+

Articles and guides published

Years in regulated wellness markets