Find the marketing mistakes
that are costing you money.
Tools and analysis designed to help wellness brands identify marketing risks, positioning weaknesses, and missed growth opportunities. Built for CBD, functional mushrooms, pet health, supplements, cannabis, and psychedelics.
Claim Checker
Screen your marketing claims before they create risk.
Test your copy and get an instant risk score for common FDA, FTC, platform, and category-specific claim issues. Flags risky phrases, explains why each one is a problem, and gives you lower-risk alternatives you can use immediately.
Screen your copyPositioning Scorecard
Score your brand positioning across five dimensions.
Answer ten questions and see exactly where your positioning is strong and where it is leaving money on the table — across clarity, differentiation, credibility, channel fit, and audience specificity.
Coming soonHomepage Clarity Test
Find out if your homepage answers the three questions that matter.
Paste your above-the-fold copy and get specific feedback on whether a first-time visitor can immediately understand who you are, what you do, and why they should care.
Coming soonThe free tools diagnose specific symptoms. The professional reviews diagnose the underlying problem — across your entire brand, in the full context of your category and competitive landscape.
Branding Review
A personal review of your positioning, messaging, and market clarity.
An experienced outside perspective on your brand’s positioning, messaging, and market fit. Based on nearly a decade working inside regulated wellness markets. You receive a written assessment, specific recommendations, and a positioning direction you can act on immediately. Delivered within 72 hours.
Get the Branding ReviewPositioning Reports
Category intelligence for CBD, functional mushrooms, and pet health.
Each report maps the competitive positioning landscape, identifies the archetypes brands are using, and shows where the white space is — a strategic foundation before building your messaging.
View reportsSince 2017, we have been covering CBD, functional mushrooms, pet health, cannabis, psychedelics, and supplements.
The tools and analysis on this page were built from watching how wellness brands position themselves, compete, and grow, and from seeing the same avoidable mistakes happen again and again. That experience is what every tool and every review is built on.
Not sure where to start?
Start with the Claim Checker.
Instant, specific to your category and channel. Most founders find something worth fixing in under two minutes.
Screen your copy now