Claim Checker · Screen Your Marketing Claims for Risk · Cannadelics
Free Marketing Risk Scanner

Screen your marketing claims
before they create risk.

Is your marketing claim going to get you in trouble?
Test your copy and get an instant risk score for common FDA, FTC, platform, and category-specific claim issues. Best for CBD, functional mushrooms, pet health, supplements, longevity, bio-hacking, cannabis, psychedelics and general wellness brands.

Get My Risk Score

For wellness founders, operators, marketers, and agencies.

Most wellness brands either strip their messaging down to nothing out of compliance anxiety, or use language that creates real risk with the FDA, FTC, Amazon, and Meta. There is a specific, learnable line between the two. This tool tells you where yours is likely to sit.

What we screen

Nine categories.
One clear risk score.

01

CBD

Sleep. Calm. Recovery. Pain-adjacent language. The claims most likely to trigger FDA and FTC scrutiny — and the lower-risk alternatives most CBD brands don’t know exist.

02

Functional Mushrooms

Focus. Memory. Stress. Sleep. The claims mushroom brands struggle with most — and the specific language patterns that cross from structure/function into disease claim territory.

03

Pet Health

Mobility. Anxiety. Joint support. The category where small wording changes create large regulatory differences — and where FDA, AAFCO, and NASC rules apply simultaneously.

04

Supplements

Efficacy claims, before/after framing, and substantiation gaps. The FTC has increased scrutiny of supplement marketing significantly — and the line between permitted and prohibited is narrower than most brands expect.

05

Cannabis

Federal Schedule I status, state-level variation, and platform advertising restrictions create one of the most complex compliance environments in wellness. Claims that work in one context can create serious risk in another.

06

Psychedelics

One of the fastest-moving regulatory environments in wellness. Therapeutic language, implied clinical outcomes, and platform restrictions all create elevated risk for brands in this space.

07

Nutraceuticals

Positioned between food and pharmaceuticals, nutraceuticals carry the same FDA structure/function rules as supplements with additional scrutiny around clinical-sounding language and substantiation requirements.

08

Functional Beverages

Adaptogenic drinks, mushroom coffees, CBD beverages. Claims that work on a supplement label often create different risk profiles on a beverage — FDA treats them differently and platform policies are stricter.

09

General Wellness

Don’t see your category above? The Claim Checker applies general FDA and FTC structure/function guidelines and platform-specific risk patterns to any wellness product claim.

The process

How it works.
Start to finish.

1

Enter your details and paste your copy

Select your product category, where the copy will be used (website, Amazon, Meta ad, email, product label), and paste the exact text you want to screen. Then enter your name and email to receive your results.

2

The scanner screens it instantly

Your copy runs through a risk analysis that screens for common FDA, FTC, platform, and category-specific risk patterns — including the language that most consistently triggers compliance issues across CBD, functional mushrooms, pet health, supplements, cannabis, psychedelics, nutraceuticals, and functional beverages.

3

You get a risk score and verdict on screen

Lower Risk, Reword Recommended, or High Risk. Flagged phrases with a plain explanation of why each one is risky. Lower-risk alternative phrasings you can use or adapt. Results appear directly on the page — no waiting.

4

Need a professional review? That is where the Branding Review comes in.

The Claim Checker is automated and free. If you need Ofer to personally review your copy in the full context of your brand — your positioning, your channels, your competitive landscape — that is the Branding Review. The tool tells you where your risk level likely sits. A professional review tells you exactly what to do about it.

Your results

What you receive.
On screen. Instantly.

Every Claim Checker result includes:

  • An overall risk score: Lower Risk, Reword Recommended, or High Risk — with a one-line explanation of what the score means for your category.
  • Specific phrases flagged with a plain explanation of the common compliance risk each one creates.
  • Two to three lower-risk alternative phrasings you can use as written or adapt to your brand voice.
  • A note on where compliance risk most commonly appears for your category so you can review the rest of your messaging yourself.
  • A summary emailed to you immediately so you have it saved.
Screen your claim

Paste your copy.
Get your risk score.

Lower Risk · Reword Recommended · High Risk

Paste your most important claim, headline, or product promise.

Aim for one clear claim or sentence. 0 / 300

Where should we send your results?

Your results will be emailed to you. You’ll also receive our Sunday Edition — positioning and compliance insights for wellness brands. Unsubscribe anytime.

Built by Cannadelics, covering regulated wellness markets since 2017. Works on website copy, Amazon listings, Meta ads, email, and product labels.

Example results

The line is specific.
And learnable.

Category Claim screened Risk level Why
Lion’s Mane “Supports focus, mental clarity and memory” Lower Risk Structure/function framing. Describes what the ingredient does in the body, not a disease outcome. Common pattern for lower-risk claims in this category.
Lion’s Mane “Prevents cognitive decline and dementia” High Risk Disease claim pattern. “Prevents” combined with a named condition is a common FDA enforcement trigger requiring drug approval.
CBD “Supports a calm, focused state of mind” Lower Risk Body-state framing rather than a diagnosed condition. Common lower-risk pattern for CBD calm and focus claims.
CBD “Treats anxiety disorder” High Risk “Anxiety disorder” is a diagnosed medical condition. “Treats” is a drug claim. High enforcement risk under FDA and FTC guidelines.
Pet Health “Supports healthy joint function and mobility in aging dogs” Lower Risk Observable outcome framing. Lower-risk pattern under FDA and AAFCO supplement guidelines for pet health claims.
Pet Health “Natural Xanax for dogs” High Risk Drug reference combined with implied treatment. Common trigger for unapproved new animal drug classification risk.
Reishi “Helps with sleep quality” Reword Recommended “Helps with” can imply treatment in this context. “Supports restful sleep” is a lower-risk pattern for the same intent.

Ready to screen your copy?

Get My Risk Score

Stop wasting your marketing money.
Get a branding review, find what’s not working and how to fix it.

The Claim Checker tells you whether your language creates risk. It does not tell you whether your positioning is working, whether your messaging is differentiated, or whether your brand is built to grow as your category matures. That requires a different kind of review. The Branding Review is a complete assessment of your positioning, messaging, and market clarity — written by someone who has spent nearly a decade inside wellness markets watching brands position themselves, compete, and grow.

Learn About the Branding Review — $497

The Claim Checker is an AI-powered first-pass risk screening tool and does not constitute legal advice. Results are generated automatically, may contain errors, and reflect common enforcement patterns rather than definitive regulatory rulings. Compliance requirements vary by jurisdiction, product type, and distribution channel. Always consult a qualified regulatory attorney before finalising your marketing claims. Cannadelics is not responsible for regulatory action taken based on tool output.

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