Senior marketing leadership,
without a full-time hire.
One experienced owner for the marketing decisions that matter most, so your team, agencies and budget move in one direction. Led personally by Ofer Shoshani, founder of Cannadelics.
Discuss Your Growth PrioritiesMarketing is moving.
Nobody owns the priorities.
Marketing activity is not the same as progress.
Your team, agencies and campaigns may all be moving while the business still lacks one person deciding what matters most, where resources should go and how marketing should support growth.
That gap is expensive, even when everyone is working hard:
- The founder is pulled into marketing decisions that should not need them.
- Agencies and freelancers each optimize their own piece, in different directions.
- Budget spreads across too many activities, with no clear view of what to stop.
- Positioning drifts while competitors make a clearer case to the same customers.
- Leadership cannot easily tell whether marketing is moving the business forward.
Fractional CMO leadership puts those decisions under one experienced owner, without the cost or delay of a full-time executive hire.
One owner. One direction.
One commercial direction
Marketing priorities tied to what the business needs to achieve.
A stronger market position
A clearer reason for customers to choose the brand.
One aligned team
Employees, agencies and freelancers working from the same priorities.
Better use of budget
Clearer decisions about what to fund, test, pause or stop.
Faster executive decisions
Marketing questions resolved without every issue returning to the founder.
Accountable progress
A small set of measures showing whether execution is moving in the intended direction.
Senior judgment, supported by proprietary market intelligence.
The engagement is supported by Cannadelics’ Homepage IQ system, structured competitive analysis and years of work inside wellness markets. These tools help identify where competitors make the stronger case, where your positioning may be blending in and which decisions deserve leadership attention first.
The tools provide the evidence. Ofer makes the commercial judgment and leads the response.
Decide. Align. Measure and adapt.
Decide what matters
One agreed commercial priority, a short list of marketing priorities, and clarity on what to continue, pause or stop.
Align the people doing the work
Your team and vendors working from the same priorities, with clear responsibility for each.
Measure and decide
What to keep, change or stop, and a clear recommendation for the next phase: continue, recruit a permanent leader or hand over.
The same solution, sized to the gap.
The right scope depends on the leadership gap, the team already in place and the change the business needs to lead. After an initial conversation, we recommend the engagement that fits the situation.
Fractional CMO
For companies whose team, agencies or freelancers can execute, but where nobody owns the priorities across them.
- Commercial direction and a 90-day priority plan
- Positioning and competitive direction
- Channel and budget priorities
- Direction for your team, agencies and vendors, with review of important work
- A weekly leadership meeting and a monthly KPI and decision review
Embedded Fractional CMO
For companies leading a launch, relaunch, repositioning, recovery or the move to a permanent marketing leader.
- Everything in Fractional CMO
- Leadership of one major initiative through the transition
- Direction of your marketing lead or small team’s priorities and work, without HR or personnel responsibility
- Marketing roles, responsibilities and agency structure
- Alignment with sales, product and operations, and a monthly leadership or board-ready report
Both engagements need people who can execute: an internal team, agencies or freelancers. If nobody does the work today, we will tell you on the first call, and recommend what to put in place first.
Both engagements begin with an initial 90-day commitment, are invoiced monthly in advance and are delivered fully remotely. All work counts toward the monthly allocation. Additional time requires written approval.
Built inside wellness markets.
- Inside wellness markets since 2017 as a publisher, commercial partner and advisor. Founded Cannadelics, which began as CBD Testers.
- Built Homepage IQ and the Homepage Intelligence Reports, a structured method for comparing how brands make their case against selected competitors. See the published reports.
- Founded and led Qwa-Qwa, a digital strategy and brand-architecture consultancy, from 2007 to 2016, working across technology, travel, education, health and emerging wellness markets.
What founders usually ask.
How is this different from Strategic Advisory?
Strategic Advisory gives you senior judgment on decisions as they come up, without ownership of your marketing. As Fractional CMO, I own the priorities, direct your team and vendors, and am accountable for keeping execution aligned. Compare Strategic Advisory.
What counts toward the monthly allocation?
All work counts: meetings, preparation, analysis, reviews, written summaries and asynchronous messages. Short questions and decisions are normally answered within one business day. Additional time is provided only with your written approval, in prepaid five-hour blocks, and unused hours do not carry over. Meetings are held by video and scheduled by agreement, with regular overlap across US Eastern business hours. Routine copywriting, campaign production, design, development, media buying, daily project administration, travel and on-site attendance, and legal or regulatory approval are not included.
Do you manage our team members?
In the Embedded engagement, I direct your marketing lead or small team’s priorities and work. Employment management, compensation, performance reviews and other HR responsibilities remain with you.
Do you write copy or run campaigns?
No. I set direction, brief and review. Your team or vendors produce and run the work. Defined deliverables can be scoped separately.
Can you guarantee results?
No specific result can be guaranteed. Outcomes also depend on your market, product, budget and how the plan is executed. What you get is senior ownership of the priorities and a clear way to measure progress.
How do you handle product and health claims?
I flag messaging that may need stronger substantiation or review by your regulatory counsel. I do not provide legal or regulatory advice, and approval remains with you and your advisers.
When can an engagement begin?
If the scope is a fit and capacity is available, an engagement can begin as soon as the proposal and agreement are complete. We also plan engagements in advance. Because every engagement is led personally by Ofer, availability varies, so it is useful to contact us early if you expect a leadership need in the coming months. If your preferred start date is unavailable, we will tell you the earliest realistic opening.
What happens after I get in touch?
We reply within two business days. If it looks like a fit, we arrange a 30-minute conversation about your priorities and the leadership gap, then recommend the right engagement in a written proposal.
What needs senior ownership now?
We read every enquiry and reply within two business days. There is no payment at this stage.
We welcome both immediate and planned needs. Tell us when you would like to begin, and we will confirm fit and current availability.
Need a defined analysis rather than ongoing leadership? Compare the Homepage Reports. Need senior advice without ownership? Explore Strategic Advisory.