The Sunday Edition · 5:00 PM Eastern Time

Growth intelligence
for wellness brands.

Growth insights, market trends, policy changes and strategic intelligence. Written for founders and operators building in regulated markets.

17,000+ industry readers
Since 2017
Every Sunday — no exceptions
Join The Sunday Edition
The voice of the regulated wellness industry
What’s inside every issue

How to succeed in the wellness industry.
Growth insights, market trends, policy changes and strategic intelligence.

Every Sunday Edition is built around three questions: what’s changing in the market, what does it mean for your brand, and what should you do about it. Written from 10 years inside the market.

📊
Market & regulatory signals
What’s changing in FDA, FTC, and EU policy — and what it means for your category’s messaging, distribution, and positioning.
🎯
Growth & positioning intelligence
Messaging frameworks, channel strategies, funnels, and conversion approaches that are working right now in regulated wellness.
🔍
Category & product trends
Emerging formulations, ingredient trends, new categories, and market shifts across supplements, CBD, pet health, functional mushrooms, and herbal medicine.
Who reads it

Built for people
operating inside the market.

Founders and CEOs of supplement, CBD, cannabis, psychedelics, functional mushrooms and pet health brands
Marketing directors and brand managers navigating regulated categories
Retailers and distributors tracking category and policy changes
Investors and M&A professionals monitoring the regulated wellness space
Consultants and agencies working with brands in this market
Anyone building a brand in a space where standard marketing doesn’t apply
What to expect

Strategic thinking.
Only things worth knowing.

The goal of the Sunday Edition is to improve your decision making. We focus on the things that matter most: strategy, growth, policy changes, market signals, products and trends. Built for people who make decisions based on what they read.

A new issue lands every Sunday. Join now and you’ll receive the next one directly.

Few examples:
Regulation
What the FTC’s latest supplement enforcement action means for how you write your product claims
Growth
Why the brands winning on email retention right now are doing the opposite of what most email guides recommend
Market
The pet longevity category is attracting serious investment. What it means for adjacent wellness brands

New issue.
Every Sunday.

Focused. Written for the market you’re operating in. Join 17,000+ industry readers.

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