Positioning Reports · Cannadelics · Free

See your market
more clearly.

Free positioning reports built from years of observation across wellness markets. Understand how brands in your category compete, where real positioning opportunities exist, and what separates the brands that stand out from the ones that don’t.

📋 Detailed category reports

✦ Free for a limited time

🧭 Positioning frameworks included

Choose your report: CBD Brands Functional Mushrooms Pet Health

CBD · Functional Mushrooms · Pet Health · Supplements

Understand the market
you’re actually competing in.

Every wellness category has its own buyer psychology, competitive dynamics, regulatory realities, and positioning clichés that make most brands invisible. These reports help founders see those patterns clearly, before making decisions about messaging, positioning, or where to spend.

10 pages · 4 archetypes

CBD Brands
Positioning Report

Why most CBD brands look the same, what the four positioning archetypes that actually work in this market are, and how to build a brand that converts and retains in a category full of compliance friction and consumer skepticism.

CBD / Hemp FTC & FDA compliance 4 archetypes

11 pages · 6 archetypes

Functional Mushroom Brands Positioning Report

The functional mushroom market is not one market. This report maps the three sub-categories, the six archetypes that work across them, and how to position clearly in a space that is growing fast and getting crowded fast.

Functional Mushrooms Species guide included 6 archetypes

11 pages · 5 archetypes

Pet Health Brands
Positioning Report

Pet health is one of the most emotionally driven and compliance-sensitive categories in wellness. This report covers the five archetypes that work, the visible results positioning framework, and the full FDA, AAFCO and NASC compliance landscape.

Pet Health FDA, AAFCO & NASC 5 archetypes

Coming soon · $247

Supplements Brands
Positioning Report

The supplements market is the broadest and most saturated category in wellness. This report will cover six sub-categories including sports, general wellness, women’s health, gut health, beauty and longevity.

Supplements 6 sub-categories In development

Who these are for

Built for founders making
important positioning decisions.

These reports are useful whether you’re launching, repositioning, expanding into a new market, refining your messaging, or simply trying to understand where your brand stands relative to what’s already out there.

📦

Your product works but your brand is invisible

The quality is real, the customer results are real, but your brand looks and sounds like every other brand in your category. You want to understand what’s creating that and where the real opportunity to differentiate is.

🧭

You’re about to make a positioning decision

A launch, a rebrand, a new market, a new offer. Before committing to a direction, you want to understand the competitive landscape and what positioning space is actually available.

📉

Your marketing isn’t converting the way it should

Sales are slower than expected. Buyers aren’t coming back. Something isn’t connecting. These reports help you see whether the issue is in your positioning before you spend more trying to fix the symptoms.

What’s inside each report

A clearer view of your market.
Applied to your specific category.

Each report was built for the specific category it covers. The competitive dynamics, buyer psychology, compliance landscape, and positioning opportunities are different in every wellness market. These reports reflect that.

Why Standard Advice Fails Here

Why the marketing strategies built for mainstream consumer brands will fail in your category, and in some cases make things worse.

The Positioning Problem in Your Market

Why brands in your specific category look the same, what the dominant clichés are, and what they are costing you.

The Positioning Framework

A four-part framework covering Who, Problem, Uniqueness, and Credibility. Built to be used directly in your messaging.

The Archetypes That Work

The positioning models actually succeeding in your category, with specific guidance on messaging, credibility, and buyer targeting.

Messaging Opportunities

What you can say for the benefits your buyers care about, what crosses the line, and how to communicate value without creating legal exposure.

Three Positioning Questions

Three questions that will give you a working positioning statement in under one hour.

Why Cannadelics

We’ve been watching these markets
since 2017.

Through Cannadelics we’ve spent years covering wellness markets, tracking product launches, publishing industry analysis, and working alongside brands across CBD, functional mushrooms, pet health, supplements, cannabis, and psychedelics. Unlike most consultants, we haven’t spent years inside one company. We’ve spent years watching entire categories evolve. These reports are built on that perspective.

2017

Inside wellness markets since 2017

$2.5M+

Revenue generated for partner brands

1,500+

Industry articles and guides published

40+

Brand partnerships across the industry

Need perspective on your specific brand?

These reports examine categories.
The Branding Review examines your brand.

The positioning reports give you a view of the competitive landscape in your market. If you want direct feedback on how your specific brand is positioned, what your messaging is communicating, and where the real opportunities are for you, that’s what the Branding Review is for. An experienced outside perspective on your brand delivered in 72 hours.

Get a Branding Review — $497

Branding Review includes

✦A review of your positioning, messaging, and market fit

✦Messaging opportunities identified

✦Feedback on your elevator pitch

✦Prioritized list of what to focus on first

✦Delivered in 72 hours · $497

The Sunday Edition

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Weekly insights on positioning, category trends, and marketing across wellness markets. For founders and operators who make decisions based on what they read.

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