For CBD companies, advertising can be complicated. The cannabinoid still isn’t entirely federally legal, so it’s difficult to get a CBD ad approved on a platform like Google or Facebook. To reach potential customers, CBD companies often rely on influencer marketing. Influencers range from movie star celebrities to “micro-influencers” with cult followings on social media. … Continue reading Who Needs Traditional Advertising, Anyway? Cannabis Companies Benefit from Celebrity Endorsements and Influencer Marketing